I. Am. Mika.

Don’t sell the book

There are three important things I’ve learned about book promotion and I think every author should keep them in mind. One, don’t sell the book. Sell what your book can do for the reader. Two, be polite and never forget to thank those who have reviewed your book, hosted you on their blog or radio show. Make sure they know you appreciate their effort. And three, have fun with your book promotion. If you have written a good book, sooner or later it will find its way to readers.

Start a blog. A blog is the easiest way to get your message to readers, it’s easily maintained and updated. Make sure to publish new posts regularly (usually when I have some time on my hands, I write a few blog posts in advance for future use, it saves time). Blog about your book, post excerpts, blog about what it is like to be a writer. There are so many options.

Mika Miller